Provide reader centered comments

Identify plot weaknesses

Make general comments on style and structure

Discuss quality of individual characters

Provide encouragement

Provide in depth critique of plot structure

Discuss and make suggestions about character development

Point out strengths and weaknesses of writing style in specific passages

Provide actionable suggestions for improvement in all facets

Be target audience focused

Explain the ins and outs of publishing a book

Assist with developing a marketing plan according to budget and goals

Explain the pros and cons of Going Wide versus Kindle Unlimited